QR Code Link : Type : article Subject : General Works History General and Old World ISSN : 1985-8914 Main Author : Mohamad Abdullah Additional Authors : Khairunnisa and Ismail Faridah Hanim Zamzuri Norol Hamiza Abdul Aziz Saidatul Afzan Muhamad Rosmaliza Title : Pahang food terminologies Young generations’ understanding and usage

Place of Production : Selangor Publisher : Universiti Teknologi MARA Year of Publication : 2020 Physical Description : 485 - 493 pages Corporate Name : Universiti Teknologi MARA Location : Selangor Web Link : Click to view web link PDF Guest : Click to view PDF file

Abstract : Universiti Teknologi MARA

This paper empirically examines the level of understanding of Pahang food names terminologies and its influence on the usage among the young Malay generation with the age range of between 18 to 30 years old. A causal research design using a quantitative through crosssectional approach was used for data collection. The results revealed that majority of the respondents have a relatively little understanding and usage of the terminologies. Relevant authorities either public or private sector should undertake actions and efforts to improve the understanding and the usage of the terminologies especially among the young generation besides preserving the Pahang foods, language and heritage at the same time

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