QR Code Link : Type : article Subject : General Works History General and Old World ISSN : 2398 - 4287 Main Author : Mazni Saad Additional Authors : Nur Assyiqin Kamarizzaman Noriza Ishak Thomas James Pratt Title : The influence of Pahang Heritage food on behavioral intentions among Malaysian domestic tourists.

Place of Production : Selangor Publisher : International Islamic University Malaysia Year of Publication : 2021 Corporate Name : International Islamic University Malaysia Location : Selangor Web Link : Click to view web link PDF Guest : Click to view PDF file

Abstract : International Islamic University Malaysia

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions.

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