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Koleksi Tamadun Pahang
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| Abstract : ResearchGate |
| This paper presents a review and understanding of the concept agro tourism as a sustainable tourism product. Data drawn from Cameron Highlands, Pahang, a well established agro tourism destination in Malaysia. Agro tourism or farm tourism is a subset of rural tourism which allows the tourists to experience the farming activities. Rural tourism is based on rural environment in general whereas agro tourism is based on the farm and farmer within the rural area. This means that agro tourism operations are based on the agricultural production (e.g., a tractor ride, self plucking, fishing, milking). The misconception of agro tourism as a product that is less profitable appeared due to the existence of other dominant rural tourism products such as eco tourism and nature tourism. Inadequate previous research on the farmers’ perception of agro tourism has created a clear gap in this area. Gaps identified include inadequate research done on agro tourism practices among farmers and their attitude towards diversifying agricultural to obtain added value. Naturalistic inquiry technique was used to elicit the data from ground. The awareness and knowledge of agro tourism practice from the point of view of the farmers were captured. The understanding of the farmers’ opinion on agro tourism is essential because they are the key players of the agro tourism industry. The results also show that the farmers from the concentrated tourism areas tended to have a positive perception of agro tourism, because they were directly involved in tourism. The outcome supports the social exchange theory, where it is evident that people who obtain benefits from tourism, support tourism. |
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