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Koleksi Tamadun Pahang
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| Abstract : |
| Taman Negara National Park (TNNP), Sungai Relau in Merapoh, Pahang has had a declining number of incoming tourists since 2017, and this trend raises the research motivation to find out the reasons behind this result. The purpose of the research is to study tourists' expectations and performance scores towards the ecotourism facilities and services in TNNP and collect feedback and suggestions for improvement and future development. A total of 250 questionnaire forms in which the respondents must give a rating of 1-5 towards 20 dimensions of ecotourism in TNNP were distributed to visitors of TNNP from June 2019 to September 2019. The data collected were analysed using ExpectationPerformance Analysis Grid (EPAG) method. The results from 147 respondents showed that overall tourists are not satisfied with the quality of ecotourism facilities and services provided by TNNP and the local communities in Merapoh, Pahang. Eight dimensions of ecotourism were grouped in the ‘Excellence’ Quadrant of the EPAG. ‘Cleanliness of Attraction Points’ was the only dimension present in the ‘Urgent Action’ Quadrant while ‘Conditions of Toilets’ shows the most significant gap between expectation and performance (-1.09) which highlights the importance and dissatisfaction towards cleanliness in general experienced by visitors to TNNP. |
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