Tourism Images of Highland Destinations in Pahang, Malaysia

Nurul Amirah Zainol

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Type :	article
Subject :	Geography. Anthropology. Recreation
Main Author :	Nurul Amirah Zainol
Title :	Tourism Images of Highland Destinations in Pahang, Malaysia

Publisher :	Universiti Putra Malaysia (UPM)
Year of Publication :	2009
Corporate Name :	Universiti Putra Malaysia (UPM)
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Abstract : Universiti Putra Malaysia (UPM)

The highland is one of the tourism destinations for people to travel to, other than the beach, wilderness, historical site, lake, city and others. Each of these destinations has their own images that differentiate them from other destinations. The value of understanding the images people have of a destination is important since it affects the individual’s subjective perception and subsequent behaviour and destination choice. In order to investigate the image of highland destinations, a self-administered survey was used to collect data from 1200 respondents both from local and international tourists visiting Cameron Highlands, Fraser’s Hill and Genting Highlands during November and December 2007.

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